At Humix we analyze, design and optimize personalized user experiences.


Humix optimizes websites and software applications based on user behavior and data. We deliver expertise in the fields of UX, Web Analytics, Conversion Optimization & Personalization to help you achieve your goals.

Curious to know how we can help you?

Our domains of expertise

Digital Strategy

Get your fundamentals right.

  • Goal & KPI definition
  • Customer Journey mapping
  • Data Maturity
  • Data as an Asset

Digital Analytics

Know what you are doing.

  • Measurement Framework
  • Tracking Implementation & Configuration
  • Analysis & Reporting
  • Data Visualization

User Experience

Make the experience perfect.

  • UX analysis
  • Information Architecture
  • Wireframing
  • User testing
  • UX Optimization

Personalization & Optimization

Make it personal.

  • Personalization Roadmap
  • Marketing Automation
  • Audience Creation & Population
  • A/B testing
  • Funnel Optimization & CRO

What our customers say about Humix


    “As with most companies, our challenge was to really get to know who our customer is, where they come from, why they come to our website and how we can make sure they convert at least as much as the KPIs we have determined. The professional way in which Humix helped us in building these data driven insights through the execution of a Conversion and UX Scan and the setup of an exit survey, delivering us actionable responses to these questions and providing clear, usable suggestions and support to further improve the way we interact with our customers, really made a difference in our conversion.”Marit Ginevro - Communications Manager Var

     Wim Lenaers KwadrO ramen en deuren

    “At KwadrO Ramen en Deuren we felt that our website was not converting in the most optimal way, so we asked Humix to perform a conversion scan and UX-review. Thanks to the suggested changes we were able to improve the conversion on our website with more than 20 percent. We were mostly charmed by the broad market knowledge, the right technical focus and the personal approach of the Humix team. We would recommend to work with Humix to everyone who is looking to improve the conversion on their website.”Wim Lenaers – online marketeer KwadrO Ramen en Deuren

Curious to know how we can help you?

Our way of working

In house consulting

Hire an expert.
We have an extensive range of experts such as web analytics/online data experts, digital strategists, UX experts, digital marketeers and personalization experts. By hiring one of them, you will rapidly experience a digital progress.

A la carte project

Hire a multidisciplinary project team.
Together we will define the scope of the project and put together a multidisciplinary team that meets your needs. We will optimize your website or software application by combining our expertise in different domains.

Strategic partnership

Partner up with us.
As a sparring partner we will create a strategic roadmap and define the objectives & priorities for your digital growth. With our multidisciplinary team we can provide strategic and operational support, both in house as on remote.