Blog

Mid-May is that time of the year again when all partners, customers, potential customers and fans of the Adobe Experience Platform land at the ExCel in London. They get together to meet, connect and reconnect with all those that love the tools that Adobe delivers to the marketing world to engage, inspire, convert and personalize the customer journeys. It is the ideal place to learn and be inspired on how other customers of Adobe use the platform.

Last week I went to Emerce Conversion, a CRO conference with some of the best experts on stage. Here are 5 ideas that inspired me!

We all hate slow websites, especially on mobile. This is not only causing annoyance, but it's bad for business. Find out more about why and how to improve your website's speed!

Thursday, the 31st of January, the idyllic and historical location of Wagenoord in Mechelen hosted the first Humix Round Table with Customer Journey Mapping as topic. Customers from the telecom, banking, utilities and software sector joined us for an interesting discussion around how to improve the end to end customer experience and start the journey of personalization.

There is still some doubt and hesitation when it comes to who needs to perform the Customer Journey Mapping exercise, who is the best placed person or organization to make this effort work. Should this be someone from your own team or would it be better to have this done by an external party?

As a UX/UI designer, you will probably already have your favorite program that you use again and again because it is familiar to you, but in this blogpost I will explain to you why I use Axure RP and Adobe Xd and why I think you should give these programs a shot.

A sensitive topic in most cases, where do you stand today? What are the possibilities with data?

One month ago, Glenn Raeymaekers and Dimitri Dries joined the Humix Analytics team. Read about their first experiences at Humix.

We were present at MeasureCamp Brussels 2018 with a lot of analytics enthousiasts.

Last week, Humix and our friends at iDA Mediafoundry co-organized a two-day boot camp to introduce some of our beloved clients to the world of Data Management Platforms (DMP).

'What is a persona?' I hear you ask. A good question, and please don't be afraid to ask it, since you are not the only one who will be asking this, but probably one of the few who dares to do so.

It might sound like a stupid question but are you your own customer? Do you know what it takes to buy something at your own store, what steps you need to go through to sign up for a newsletter, what communication is sent and how your customer support team answers questions?