Services
UX Metrics and Optimization
Design, optimized based on your user data
✓ Measure if your UX strategy is working and where it can be optimized.
✓ Allocate budget where it adds most impact.
✓ Decision-making based on research data and feedback coming from your actual users.
6%
more conversion in your webshop
UX research gives insights in the different user groups (personas), their requirements, top tasks and the environment in which they want to carry out these tasks. Typical UX research methods are: persona creation, experience mapping, in-depth interviews, user focus groups, content audit, …
Measuring CX provides insights into how customers perceive and engage with your website. By consistently collecting feedback, you can identify areas of improvement, fix pain points, and ensure that customer expectations are met. Or even exceeded. This leads to data-driven decisions that result in higher customer satisfaction, loyalty, and retention, which are critical for driving business growth and staying competitive.
What changes actually bring value to your website? And more importantly, which ones don’t or even harm conversion rates? With A/B testing and analyzing experiments (continuously), you put data-driven decision making at the center of your development process. By looking at the entire customer journey, the goal is to make your site easier to use, more appealing, and more effective at turning visitors into customers.
Are UX metrics relevant for me?
UX metrics is about continuously learning and optimizing. Based on research and customer feedback we improve the user experience where it has most impact, find pain points in their customer journey and spot opportunities to boost conversion.
We loved doing UX metrics for:
