Services
UX Research & Analytics
“Every great design is based on great user research.”
UX research puts users at the heart of every design decision. We involve them early and often to uncover their actual needs. Based on insights and data, we recommend optimizations that we know they love to use.
UX research gives insights in the different user groups (personas), their requirements, top tasks and the environment in which they want to carry out these tasks. Typical UX research methods are: persona creation, experience mapping, in-depth interviews, user focus groups, content audit, …
We recommend to organize user tests to evaluate a product, feature or prototype with real end users. By having a selection of end users perform some typical tasks with your application, problems can be detected and addressed.
We include analytics during UX research to show what users actually do—not just what they say. It reveals patterns, pain points, and opportunities, so you can focus your research where it matters most and make data-backed design decisions.
Start making data-driven decisions with our UX Review
Improve your website, based on what your users tell you. With our UX review you can turn your user data into actionable design improvements.