Conversie Optimalisatie

Every company should know how their customers interact with them and use that information to improve the customer experience. That's why customer journey mapping is so important when you are thinking of ways to improve the customer experience.

A few weeks ago I went to UX Scotland, a hands-on user experience conference. Here are my top 5 takeaways from this 3-day conference.

Mid-May is that time of the year again when all partners, customers, potential customers and fans of the Adobe Experience Platform land at the ExCel in London. They get together to meet, connect and reconnect with all those that love the tools that Adobe delivers to the marketing world to engage, inspire, convert and personalize the customer journeys. It is the ideal place to learn and be inspired on how other customers of Adobe use the platform.