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How accurate are Google Analytics Demographic Reports

How accurate are Google Analytics Demographic Reports

March 17, 2014
Thanks to this reports every website owner can now segment it's audience based on gender and age. But as always you should be cautious with the data.
Profile Jente De Ridder
Jente De Ridder Teamlead Digital Analytics
What people expect from an ‘About Us’ page

What people expect from an ‘About Us’ page

January 16, 2014
What is the difference between an "About Us" page and a "What We Do" page? What do people expect to find here?
Profile Lonneke Spinhof
Lonneke Spinhof Managing Partner
UX and Advertising: Finding the right balance

UX and Advertising: Finding the right balance

December 6, 2013
How do you find the correct balance between ads on your website and a good user experience?
Profile Lonneke Spinhof
Lonneke Spinhof Managing Partner
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